Unit 1 Business and its environment 商業(yè)及其環(huán)境 1、Enterprise 企業(yè) 2、Business structure企業(yè)結(jié)構(gòu) 3、Size of business業(yè)務(wù)規(guī)模 4、Business objectives業(yè)務(wù)目標(biāo) 5、Stakeholders in a business商業(yè)中的利益相關(guān)者 6、

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Unit 1 Business and its environment 商業(yè)及其環(huán)境

1、Enterprise 企業(yè)

2、Business structure企業(yè)結(jié)構(gòu)

3、Size of business業(yè)務(wù)規(guī)模

4、Business objectives業(yè)務(wù)目標(biāo)

5、Stakeholders in a business商業(yè)中的利益相關(guān)者

6、Business structure(A Level)企業(yè)結(jié)構(gòu)(A Level)

7、Size of business(A Level)業(yè)務(wù)規(guī)模(A Level)

8、External influences on business activity(A Level)對商業(yè)活動的外部影響(A Level)

9、External economic influences on business behaviour(A Level)外部經(jīng)濟(jì)對企業(yè)行為的影響(A Level)

Unit 2 People in organisations 組織學(xué)

10、Management and leadership管理和領(lǐng)導(dǎo)力

11、Motivation激勵

12、Human resource management人力資源管理

13、Further human resource management(A Level)高級人力資源管理(A Level)

14、Organisation structure(A Level)組織架構(gòu)(A Level)

15、Business communication(A Level)商務(wù)溝通(A Level)

Unit 3 Marketing 市場營銷

16、What is marketing? 什么是市場營銷

17、Market research市場調(diào)研

18、The marketing mix – product and price營銷組合——產(chǎn)品和價(jià)格

19、The marketing mix – promotion and place營銷組合——促銷和分銷

20、Marketing planning市場營銷策劃(A Level)

21、Globalisation and international marketing全球化與國際營銷(A Level)

Unit 4 Operations and project management 運(yùn)營與項(xiàng)目管理

22、Th e nature of operations運(yùn)營的本質(zhì)

23、Operations planning運(yùn)營規(guī)劃

24、Inventory management倉儲管理

25、Capacity utilisation(A Level)產(chǎn)能利用率(A Level)

26、Lean production and quality management(A Level)精益生產(chǎn)和數(shù)量管理(A Level)

27、Project management(A Level)項(xiàng)目管理

Unit 5 Finance and accounting 財(cái)務(wù)與會計(jì)

28、Business fi nance企業(yè)財(cái)務(wù)

29、Costs成本

30、Accounting fundamentals會計(jì)原理

31、Forecasting and managing cash fl ows預(yù)測和管理現(xiàn)金流

32、Costs (A Level)成本(A Level)

33、Budgets (A Level)預(yù)算(A Level)

34、Contents of published accounts (A Level)已公布賬目的內(nèi)容(A Level)

35、Analysis of published accounts (A Level)已公布賬目的分析(A Level)

36、Investment appraisal (A Level) 投資評估(A Level)

Unit 6 Strategic management 企業(yè)戰(zhàn)略管理

37、What is strategic management? (A Level)什么是企業(yè)戰(zhàn)略管理(A Level)

38、Strategic analysis (A Level)戰(zhàn)略分析(A Level)

39、Strategic choice (A Level)戰(zhàn)略選擇(A Level)

40、Strategic implementation (A Level)戰(zhàn)略實(shí)施(A Level)

41、Preparing for your examinations準(zhǔn)備考試

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